Linda Varga

ezShade

The ezShade design received an Outstanding Product Award in 2009 by iParenting Media Awards

What inspired your Huggies® MomInspired™ award-winning design?

I took my boys to various sporting events and would bring a beach umbrella for sun protection. The shade would constantly move and the umbrella would, at times, provide very little shade. I couldn’t believe someone had not invented a curtain for the umbrella. I went home and conducted an online search of the idea and nothing came up, so that day I went to the fabric store and started working. I spoke to friends in the manufacturing business and the rest is history.

Has your design been successful and what are your plans for the future?

It has been very successful. It's the only product of its kind; instantly attaching to any umbrella or canopy. The design even received an Outstanding Product Award in 2009 by iParenting Media Awards (Disney) and is endorsed by the Melanoma International Foundation. Our biggest goal for the future is to get the word out by developing distributor relationships and increasing our presence in stores around the country.