Suzanne Hansen


What inspired your Huggies® MomInspired™ award-winning design?

There was a time when I had a mom break down into tears when I tried to schedule a coaching appointment with her that was three days away. I understood the desperation she felt. Through my online coaching program, I’ll be able to provide tired parents with personalized support that’s available any time. There are lots of books out there about sleep, but when moms and dads are tired and feeling desperate, they can’t go through a big book. My program incorporates a variety of approaches to sleep, so families will have a plan that is truly customized just for them.

What are your plans for the future?

I’m working with a software engineer to finalize the programming of the online coaching. Parents will answer questions about their situation to receive a personalized sleep plan for the first night. Then they’ll come back each day to report on the previous night and receive a new customized plan depending on how their baby is responding. I also want to expand it to include teaching videos. I hope this can also become a resource for pediatricians who have a limited amount of time during visits, to provide guidance and support to their families struggling with ongoing sleep issues.