Sandra Frawley

BabyBindle

What inspired your Huggies® MomInspired™ award-winning design?

Necessity. When my daughter was born in 2009, I found myself carrying a bulky diaper bag, car seat, and purse while running errands. All this, especially during the winter, just became too cumbersome. So I began carrying only my wallet, which I lost on a few occasions, and thought there had to be a better way to handle the load. After searching online for a solution and finding nothing I set out to create one myself. I designed a diaper bag that attaches to the car seat for short trips, when a large diaper bag is impractical.

Has your design been successful and what are your plans for the future?

It's too early to tell, right now I'm still tweaking the prototypes, but when I mention it to other parents the response is always very positive. In the near future, I'll be sending the design to a manufacturer for a professional prototype. Once I've established the design and begin selling products, I would like to have my bag on every infant car seat!